Instagram’s algorithm keeps evolving—but your strategy doesn’t have to feel like a guessing game. This post breaks down what’s actually working in 2025 to help small business owners grow with reels, SEO captions, community-building content, and sustainable consistency.

Not sure whether to focus on Instagram or Facebook for your business? This platform comparison breaks down audience demographics, content types, engagement strategies, and tools—so you can create a smart, effective social media strategy in 2025 that actually moves the needle.