Pinterest and LinkedIn: The Underrated Power Duo for Your Marketing Strategy
When you think about marketing your business on social media, your mind probably jumps to Instagram or TikTok—but what if I told you two of the most powerful platforms for growth and visibility are hiding in plain sight?
Enter: Pinterest and LinkedIn—a power duo that’s often overlooked but seriously effective, especially for small businesses and service providers. One drives long-term traffic. The other builds industry credibility. Together? They can amplify your brand without demanding a daily post or dance trend.
Let’s break down how to make the most of these underrated platforms—and how to use content repurposing to double your reach without doubling your workload.
Why Pinterest? It’s a Search Engine Disguised as a Social Platform
Pinterest isn’t just for wedding inspo or DIY projects anymore. It’s a visual search engine, meaning your content lives longer and works harder than on traditional social media platforms.
Benefits of Pinterest Marketing Strategy:
Content lifespan: Pins can drive traffic for months (or years) after posting.
High purchase intent: Users come to Pinterest to find solutions, ideas, and inspiration—making them more likely to take action.
SEO-powered traffic: Pinterest boards and pins are indexed by Google, which helps your visibility beyond the platform.
What to Post:
Blog post graphics
Service promos or offers
Infographics or checklists
Portfolio pieces or client results
Freebie opt-ins (lead magnets)
Pinterest marketing strategy tip: Treat your pins like mini-billboards. Use clear titles, consistent branding, and keyword-rich descriptions to boost visibility.
Why LinkedIn? It’s More Than Job Hunting—It’s Thought Leadership
LinkedIn for small business has evolved into a powerful platform for building authority, networking with industry peers, and attracting aligned, professional clients. It’s especially valuable for service providers, consultants, and B2B businesses.
Benefits of Using LinkedIn:
Audience trust: Users expect and engage with educational, value-driven content.
Professional reach: Your insights and expertise are seen by decision-makers and collaborators.
Thought leadership: Consistent posting positions you as an expert in your niche.
What to Post:
Industry insights or lessons learned
Client wins or behind-the-scenes project breakdowns
Repurposed blog content or carousel tips
Personal stories with professional takeaways
Engagement-style polls or questions
LinkedIn tip: Make the most of each post by including a strong hook (first 2–3 lines), value-packed content, and a CTA to comment or connect.
How to Repurpose Content for Both Platforms
You don’t need to create from scratch for each platform. With a few tweaks, one piece of content can go a long way.
Example Workflow:
Step 1: Create a Blog Post
Let’s say you wrote a blog titled “5 Website Design Mistakes That Are Costing You Clients.”
Step 2: Repurpose for Pinterest
Create 2–3 pin graphics with the blog title or key points.
Link them directly to your blog or freebie.
Use keywords like “website design tips” or “small business website help” in your pin description.
Step 3: Repurpose for LinkedIn
Break the blog post into a short-form post or a LinkedIn article.
Share a personal experience related to the topic or client story.
End with a question or CTA to drive comments or engagement.
Bonus tip: Schedule it all in advance using tools like Tailwind (for Pinterest) and Buffer or Metricool (for LinkedIn).
Final Thoughts
If you're only relying on the most popular platforms, you're likely leaving opportunities on the table. Pinterest and LinkedIn are two of the most underrated platforms for building traffic, authority, and visibility—especially when used together.
Pinterest brings in steady, search-driven traffic. LinkedIn builds trust and connection in your niche. And with a solid content repurposing system, you can show up consistently on both—without burnout.
Ready to grow smarter, not harder? Try adding Pinterest and LinkedIn into your social strategy and watch your reach expand without doubling your effort.